Allemaal, helemaal oké baby 🍼👶🏻
The goal of this Kruidvat baby campaign was to reassure parents that there’s no single right way to parent — whatever you choose, it’s completely okay. Kruidvat is always there for you with whatever you need. Through these videos, we created strong emotional connection and brand recognition to solidify Kruidvat’s position in the baby market.
Allemaal, helemaal oké baby 🍼👶🏻
Kruidvat - part of A.S. Watson Group - is one of the leading health & beauty retailers bringing high-quality products to millions of everyday shoppers. As a trusted household name they offer an extensive range of personal care, health and baby essentials at accessible prices making everyday care simple and affordable for everyone.
Allemaal, helemaal oké baby 👩🍼
Behind the scenes
Credits
Obviously I am not the only person who has worked on this project for Kruidvat, without the wonderful people in the credits this cool project would've never happened.
| Role | Name | Agency/Studio |
|---|---|---|
Director | Sander Janssen | Freelance |
First AD | Joël Amahorseija | Freelance |
DOP | Job Kraaijeveld | Freelance |
Focus Puller | Tein Brouwer | Freelance |
2nd AC | Stevie Vos | Freelance |
Gaffer | Ernst Jan Thieme | Freelance |
Best Boy | Patrick Galwin | Freelance |
Best Boy | Martijn Schoeber | Freelance |
ART | Sarah de Grunt | freelance |
Art assist | Isa Maassen | Freelance |
Styling | Bernadette van Wijlen | Freelance |
MUAH | Ingrid van Wakeren | Freelance |
Child coach | Nathalie Rietvelt | Freelance |
Editor | Joshua Menco | Freelance |
Grading | Koert van der Ploeg | Freelance |
Sound Design | Han Kerkhof | THNDR Studio |
Producer | Chantal Bartels | Freelance |
Producer | Tessa Overbeek | Kruidvat Studio |
Production manager | Marleen den Daas | Freelance |
